Treat the moms in your life to something special with our Mama Original Bracelet. This OG string style features a mix of white, pink and shimmering gold strands, which are even more lovely when paired with our Mama Style Pack. For every bracelet sold, Pura Vida will donate 5% of the purchase price to , a nonprofit organization that leads the fight for the health of all moms and babies. Help to support their It Starts With Mom campaign, which helps empower moms and moms to be to take charge of their pregnancy journey and celebrate moms everywhere. Because behind every story, there’s a mom.